The people of Guadalajara whose mariachi soul, tequila heartland, and Cristero faith made them the most proudly Mexican city in a country that never stops arguing about what Mexican means.
Tapatíos — the people of Guadalajara and the Jalisco highlands whose identity is so inseparable from the symbols of Mexican national culture that the world's image of Mexico — the mariachi trumpet rising above a plaza, the blue agave fields of the Tequila valley shimmering in the afternoon heat, the charro horseman in silver-studded jacket spinning his lasso — was born here in the capital of the west, the Pearl of the West whose Hospicio Cabañas murals by José Clemente Orozco, the Jalisco-born painter whose Man of Fire ceiling fresco is the most powerful image in Mexican mural art, declared Guadalajara a world cultural landmark before UNESCO existed to do so. The Tapatío world — whose Cristero War of 1926 to 1929, the Catholic uprising against the anticlerical laws of the Calles government whose most intense fighting raged through the Jalisco highlands in defense of the faith whose church bells the government had silenced, expressed the Tapatío soul's deepest conviction that Guadalajara's identity and Mexico's Catholic heritage are one and the same thing, a conviction the Tapatíos have carried with pride through every subsequent chapter of the nation's history. This interactive sweatshirt connects you to that mariachi and faithful legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Mexico. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Mexico.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt will be made especially for you as soon as you place an order.
Few more things to know about this product: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
