The southern Ethiopian people whose Sidama nation, whose Fichee-Chambalaalla New Year festival UNESCO recognized as intangible cultural heritage, and whose coffee-growing highlands produce some of the world's most prized beans.
Sidama people — a Cushitic-speaking nation of southern Ethiopia whose homeland in the fertile highlands around Hawassa has been the site of one of modern Africa's most significant democratic milestones: the 2020 referendum in which the Sidama people voted overwhelmingly to establish their own regional state, the first successful ethnically-based regional self-determination vote in Ethiopian federal history. Sidama culture centers on the gadaa-inspired governance tradition, the Fichee-Chambalaalla New Year ceremony whose communal reconciliation rituals UNESCO inscribed in 2015, and a coffee cultivation heritage that connects Sidama farmers to the global specialty coffee market through some of Ethiopia's most celebrated single-origin beans. This interactive sweatshirt connects you to that Fichee festival and Sidama Ethiopian heritage legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Ethiopia. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Ethiopia.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Unisex regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
