The running people of the Copper Canyon whose barefoot ultramarathons, peyote ceremonies, and Sierra Madre isolation made them the most physically extraordinary and most fiercely independent indigenous nation in northern Mexico.
Rarámuri People — the indigenous nation of the Sierra Tarahumara in the state of Chihuahua whose dramatic Copper Canyon system, deeper and wider than the Grand Canyon, provided the mountain refuge into which the Rarámuri retreated before Spanish colonialism and within which they maintained a way of life whose distance running tradition — men and women racing hundreds of kilometers through canyon terrain in huarache sandals in the rarajípari kick-ball races whose endurance requirements no other athletic tradition on earth approaches — made the Rarámuri the most celebrated distance runners in the world when Christopher McDougall's Born to Run brought their canyon world to global attention. The Rarámuri world — whose Easter Semana Santa ceremonies blend Catholic ritual with indigenous spiritual practice in the most visually dramatic syncretic festival in Mexican indigenous life, the Pharisees and their painted bodies enacting the cosmic struggle between good and evil across the canyon landscape, and whose Rarámuri communities' resistance to logging, drug cartel incursion, and tourist exploitation of their canyon homeland represents the most urgent indigenous territorial defense in northern Mexico today. This interactive sweatshirt connects you to that running and canyon legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of indigenous people in Mexico. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Mexico.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt will be made especially for you as soon as you place an order.
Few more things to know about this product: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
