The Alpine foothills Piedmontese people — whose Turin hosted the Risorgimento's intellectual engine and became Italy's first capital, and whose Barolo and Barbaresco wines are acknowledged as Italy's most age-worthy and complex reds.
Piedmontese people — inhabitants of the Alpine foothills region whose House of Savoy's centuries-long statecraft culminated in Camillo di Cavour's diplomatic genius unifying Italy under a Piedmontese constitutional monarchy, Turin serving as the new kingdom's first capital and the industrial powerhouse whose Fiat automobile company, founded in 1899, would make Italy a modern industrial nation and the Lingotto factory its most celebrated monument to 20th-century manufacturing ambition. Piedmont's gastronomic civilization — whose white truffle of Alba commands the world's highest per-kilogram price, whose Barolo wine requires minimum three years of aging before release and rewards decades of cellaring, and whose Carlo Petrini founded Slow Food in Bra in 1989 as a direct response to a McDonald's opening near the Spanish Steps in Rome, launching the global movement that redefined food as cultural heritage — makes Piedmont the region where Italian identity is most deliciously and most politically defended. This interactive sweatshirt connects you to that Alpine foothills legacy and Piedmontese Italian heritage with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your ethnic identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Italy. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Italy.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this product: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
