The people of two bloods whose colonial fusion, revolutionary pride, and José Vasconcelos cosmic race vision made them the living embodiment of Mexico's defining national identity.
Mestizo People — the men and women of mixed indigenous and European heritage whose emergence from the colonial encounter between the civilizations of Mesoamerica and Spain produced the demographic and cultural majority of modern Mexico, the Mestizo identity forged in the colonial cities, haciendas, and mining towns where indigenous, Spanish, and African heritages blended into something the world had never seen before and Mexico made entirely its own. The Mestizo world — whose philosopher José Vasconcelos proclaimed in 1925 the Raza Cósmica, the Cosmic Race, celebrating the Mestizo as the synthesis of all humanity's bloodlines and the vanguard of a new universal civilization whose spiritual home was Latin America, and whose Mexican muralist movement of Diego Rivera, José Clemente Orozco, and David Alfaro Siqueiros painted the Mestizo story — the indigenous roots, the Spanish conquest, the colonial fusion, and the revolutionary promise — across the walls of Mexico's public buildings in the most ambitious public art program in the history of the Americas, making the Mestizo experience the founding narrative of the modern Mexican nation. This interactive sweatshirt connects you to that fusion and cosmic legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of indigenous groups in Mexico. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Mexico.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt will be made especially for you as soon as you place an order.
Few more things to know about this product: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
