The Kerala backwater people achieved India's highest literacy rate, exported nurses and engineers to every continent, produced the world's most celebrated spice trade, and whose women held property rights centuries before Western feminism.
Malayali people — a Dravidian-speaking nation of Kerala whose Malabar Coast spice trade in black pepper, cardamom, and cinnamon made Calicut the medieval world's most cosmopolitan port, drawing Arab, Chinese, and Portuguese merchants whose competition for Kerala's spices directly triggered the Age of Exploration and reshaped the global economy. Kerala's 1957 election of the world's first democratically chosen communist government, its near-universal literacy, and its matrilineal Nair and Mappila traditions of women's property rights represent a social progressivism rooted in a coastal civilization accustomed to absorbing the world's ideas on its own terms. This interactive sweatshirt connects you to that Malabar Coast legacy and Malayali Indian heritage with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in India. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diversity of India's population.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Unisex regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
