In the high mountain heartland of central Dagestan, the Laks are one of the Caucasus most intellectually distinguished indigenous peoples — a nation of remarkable scholarly tradition, celebrated goldsmithing artistry, and a fierce mountain spirit.
The Laks are a proud Northeast Caucasian people celebrated across the Caucasus for the master goldsmiths and silversmiths of the legendary village of Kubachi — whose exquisite jewelry and decorative metalwork of extraordinary intricacy has been treasured for centuries — alongside a rich oral literary tradition, vibrant folk music, and a deep pride in their unique Lak identity that has sustained their communities with remarkable warmth throughout the storied history of Dagestan. This interactive sweatshirt connects you to that magnificent legacy and Russian heritage with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Russia. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Russia.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Unisex regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
