The Spanish-speaking mestizo majority whose Ladino identity emerged from the colonial fusion of indigenous and European heritage, and whose cultural and political dominance defined the country's deepest social fault line to the present day.
Ladino people of Guatemala — the Spanish-speaking mestizo population whose identity was forged in the colonial period from the mixing of indigenous Maya, European Spanish, and African heritage, and who came to dominate Guatemala's political, economic, and cultural institutions after independence. The Ladino-Maya divide — in language, land ownership, political representation, and social status — became Guatemala's most consequential structural inequality, driving the conflicts that culminated in the civil war and the Maya genocide of the 1980s. Today, Guatemala's growing indigenous rights movement and Maya cultural renaissance challenge the Ladino-dominated order, asserting that the country's future must honor the majority it long marginalized. This interactive sweatshirt connects you to that colonial fusion and Ladino Guatemalan heritage legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of indigenous people in Guatemala. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Guatemala.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Unisex regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
