The ancient Celtic tribe who settled the western Po plain around 600 BCE, and whose territory became the Duchy of Milan, and ultimately the economic engine of modern Italy from which the world's fashion and design capital would grow over two and a half millennia.
Insubres people — an ancient Celtic tribe who crossed the Alps around 600 BCE to settle the western Po plain, founding Mediolanum on the site that would become Milan, their warrior culture resisting Roman expansion through the Second Punic War as allies of Hannibal before Roman conquest in 194 BCE absorbed their territory into the Latin world, their Celtic place names and agricultural traditions leaving a substrate beneath the Roman, Lombard, and medieval Milanese civilization that followed. Milan's trajectory from Insubrian Celtic capital to Roman imperial seat — Constantine issued the Edict of Milan from Mediolanum in 313 CE, making it the city where Christianity became a legal religion — to Visconti and Sforza Renaissance duchy whose court employed Leonardo da Vinci, to the industrial and fashion capital whose Quadrilatero della Moda and Salone del Mobile make it the global headquarters of style, traces an unbroken urban continuity from Celtic foundation to 21st-century cultural dominance. This interactive sweatshirt connects you to that Celtic Po valley legacy and Insubrian Italian heritage with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Italy. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Italy.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this product: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
