The Cordillera mountain people whose Igorot nation — whose Ifugao "Eighth Wonder of the World" — produced Macliing Dulag whose 1980 assassination made him the most celebrated indigenous martyr.
Igorot people — a collective identity embracing the Ibaloi, Kankanaey, Ifugao, Kalinga, Bontoc, and Apayao peoples of the Cordillera whose rice terrace systems, headhunting warrior traditions, and bodong peace pact diplomacy between warring villages represent one of Southeast Asia's most sophisticated indigenous governance and agricultural civilizations, their mountain isolation preserving cultural practices that the lowland Philippines lost to four centuries of colonial transformation. The Chico River Dam struggle of the 1970s-80s — in which Kalinga and Bontoc communities led by Macliing Dulag organized against Marcos's hydroelectric project that would have flooded their ancestral villages, his assassination by military agents in 1980 galvanizing the national indigenous rights movement — became the founding moment of Philippine environmental and indigenous sovereignty activism. This interactive sweatshirt connects you to that Cordillera highland legacy and Igorot Filipino heritage with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in the Philippines. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse Filipino population.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
