The forest people whose ñe'ẽ word-soul philosophy, Jesuit mission baroque, and Land Without Evil quest made them the most spiritually profound and most geographically expansive indigenous nation in South America.
Guaraní people of Brazil — the Tupi-Guaraní speaking nation whose traditional territory spanned the forests and rivers of present-day Brazil, Paraguay, Argentina, and Bolivia in the largest indigenous cultural zone in South America, their ñe'ẽ concept — the word-soul breathed into each person at birth whose loss through assimilation the Guaraní shamans called the destruction of the person's most sacred possession — a spiritual philosophy so profound that the Jesuit missionaries of the seventeenth century recognized it as the most sophisticated indigenous theology in the Americas. The Guaraní world whose thirty Jesuit Reduction mission towns of the Río de la Plata built baroque churches, cultivated yerba mate plantations, and preserved the Guaraní language within a colonial autonomy the Spanish crown destroyed with the Jesuit expulsion of 1767 — the ruins of São Miguel das Missões in Rio Grande do Sul today a UNESCO World Heritage Site whose carved sandstone façade stands as the most haunting monument to the most ambitious indigenous-European cultural experiment in colonial history — and whose Mbyá Guaraní communities of southern Brazil today continue the millennial search for the Yvy Marã Eỹ, the Land Without Evil, the sacred territory of abundance whose pursuit has driven Guaraní migration across the continent for a thousand years. This interactive sweatshirt connects you to that word-soul and mission legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of indigenous people in Brazil. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Brazil.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Unisex regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
