The people of the planned capital whose modernist utopia, candango builder spirit, and cerrado heartland made Brasília the most audacious act of nation-building willpower in the twentieth century.
Brasilienses — the people of Brasília, a capital city willed into existence from raw cerrado scrubland in just 41 months by President Juscelino Kubitschek's audacious bet that a modernist utopia planted at Brazil's geographic heart could drag a continental nation into the twentieth century by sheer architectural force. Designed by Oscar Niemeyer's sweeping concrete curves and Lúcio Costa's monumental axial plan, Brasília was built on the backs of the candangos — the poor northeastern migrants who raised the city and were then pushed to satellite towns on its periphery, living proof that Brazil's modernist dream and its social reality have always occupied different zip codes. This interactive sweatshirt connects you to that bold, contradictory legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Brazil. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Brazil.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt is made especially for you as soon as you place an order.
Few more things to know about this sweatshirt: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Unisex regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
