The third root of Mexico whose African ancestors, Costa Chica communities, and 2020 census recognition finally gave the most invisible founding people their rightful place in the national story.
Afro-Mexican People — the descendants of the hundreds of thousands of enslaved Africans brought to New Spain between the sixteenth and nineteenth centuries whose labor in the sugar plantations of Veracruz, the silver mines of Guerrero, and the cattle ranches of the Pacific coast built the colonial economy whose profits funded the viceregal splendor of Mexico City, the Afro-Mexican population at its colonial peak outnumbering the Spanish-born population of New Spain and constituting the third great root of Mexican civilization alongside the indigenous and European. The Afro-Mexican world — whose Costa Chica communities of Guerrero and Oaxaca, the Pacific coastal strip where Afro-Mexican identity survived most visibly through centuries of official invisibility, maintain the music, dance, and cultural traditions of a people whom the Mexican national narrative of indigenous and mestizo identity had rendered statistically nonexistent until the 2020 national census counted two million Afro-Mexicans for the first time in the country's history, a recognition whose tardiness measured the depth of the erasure and whose arrival marked the beginning of an Afro-Mexican cultural renaissance whose scholars, artists, and activists are reclaiming the third root's rightful place in the story of Mexico. This interactive sweatshirt connects you to that root and renaissance legacy with a QR code linking to the full story.
HERITAG is a purpose-driven brand that celebrates cultural diversity and awareness. Wear and share your social identity and cultural heritage with a unique collection of interactive sweatshirts that carry flags of ethnic groups in Mexico. Create informative and fun moments by inviting people to scan the visible QR code and learn about the diverse population in Mexico.
Making products on demand instead of in bulk also helps reduce overproduction, and this quality sweatshirt will be made especially for you as soon as you place an order.
Few more things to know about this product: • Scannable QR code printed on the back for an interactive and fun experience • Designed to educate about a nation's proud history milestones and rich culture • Custom print-on-demand • 50% cotton, 50% polyester • Regular fit, sturdy and warm, pre-shrunk soft-feel fabric • Double-needle stitched spandex collar, shoulders, armholes, cuffs, and hem
